About MCPM 2026
The 2026 International Conference on Marketing, Consumer Psychology and Management (MCMP 2026) stands as a prestigious academic and international gathering committed to promoting in-depth theoretical exploration and frontier academic exchanges in the fields of marketing, consumer psychology and business management.
It strives to build a high-level interdisciplinary platform for distinguished scholars, researchers, and industry practitioners globally to share latest research findings, innovative theoretical frameworks, and cutting-edge practical experiences. Centering on hot academic frontiers and industrial development trends, the conference explores theoretical innovations and practical solutions to key challenges in digital marketing, consumer behavioral psychology, brand strategy and organizational management.
Committed to enhancing international academic influence, facilitating academic cooperation, and integrating theoretical research with industrial practice, MCPM 2026 aims to inspire academic innovation, nurture academic exchanges, and contribute to the sustainable development of global marketing and management disciplines.
Important Date
Submission End
July 20, 2026
Notification End
July 30, 2026
Registration End
August 15, 2026
Call for Papers
Tracks & Topics
Academicians, industry practitioners, research scholars, and students are invited to contribute original research papers (empirical and conceptual) and case studies on any of the following areas. The topics given are just suggestive. You may feel free to submit manuscripts on related topics in your area of specialization.
Proposal Submission:
The Organizing Committee welcomes Abstracts from a wide variety of interdisciplinary and theoretical perspectives, and submissions are organized into the streams and sub-streams listed below, but are not limited to:
Tracks & Topics
Marketing Theory and Practice
Marketing Management and Strategy, Digital Marketing and Social Media Marketing, Brand Management and Brand Communication, Marketing Channel Management and Optimization, International Marketing and Cross-Cultural Marketing, Green Marketing and Sustainable Marketing
Consumer Psychology and Behavior
Consumer Decision-Making Process and Factors, Consumer Attitude, Perception and Preference, Consumer Satisfaction, Loyalty and Trust, Consumer Behavior in Digital Environment, Consumer Psychology of Luxury and Green Consumption, Adolescent and Elderly Consumer Behavior
Digital Marketing and E-Commerce
Deep Learning and Neural Network Algorithms for Vision, Machine Learning, Self-Supervised and Reinforcement Learning for Image Analysis, Graph Neural Networks for Computer Vision, Generative Adversarial Networks (GANs) for Image Generation, Federated Learning and Privacy-Preserving Algorithms, Optimization Algorithms for Vision and Image Tasks, Real-Time and Edge Computing Algorithms for Vision Systems, Signal Processing Algorithms for Image/Video Analysis, Feature Extraction and Pattern Recognition Algorithms, Cross-Domain Transfer Learning Algorithms
Marketing Communication and Public Relations
Marketing Communication Strategy and Practice, Public Relations and Corporate Image Building, Crisis Communication and Brand Crisis Management, Integrated Marketing Communication (IMC), Media Convergence and Marketing Communication Innovation, Public Opinion Management in Marketing
Enterprise Management and Marketing Synergy
Enterprise Strategic Management and Marketing Alignment, Human Resource Management and Marketing Team Building, Supply Chain Management and Marketing Collaboration, Small and Medium-Sized Enterprise Marketing Management, Family Business Marketing and Sustainable Development, Corporate Social Responsibility and Marketing Performance
Emerging Trends in Marketing and Management
Metaverse Marketing and Virtual Brand Operation, AI-Generated Content (AIGC) in Marketing, New Consumption Patterns and Marketing Innovation, Rural Marketing and Rural Revitalization, Marketing Ethics and Consumer Protection, Innovation and Practice of Marketing Education
Conference Proceedings
Authors are invited to contribute original research papers which can be submitted electronically via the
online submission system
All the registered and presented papers will be published into MCPM 2026 Conference Proceeding, which will be submitted for CPCI, CNKI, Google Scholar.
Each registered paper should be at least 4 pages, extra page will be charged. Prepare your abstract or full paper by following the Abstract Template or the
.
Submission Information
1. Presentation & Publication
Making a presentation at the conference and publishing the paper.
* Submit your Full Paper (at least 4-6 full pages, extra page will be charged) via
Online Submission System
1. Presentation & Publication
Making a presentation at the conference and publishing the paper.
* Submit your Full Paper (at least 4-6 full pages, extra page will be charged) via
Online Submission System
Delegate Online Registration
· Please fill the information and complete the payment via Online Payment System.
· You need to email Payment Order ID & Payment Email to
icmcpm@163.com
and wait for the secretary's confirmation.
· Confirmed by the conference secretary, then delegate registration succeeds. Please print and bring Order ID & Payment Email file when you arrive.
