Call for Papers
MCPM 2026 sincerely invites scholars, researchers and industry practitioners worldwide to submit original and unpublished research papers. We welcome theoretical analysis, empirical studies and interdisciplinary achievements covering marketing innovation, consumer psychology, organizational management, brand strategy and related fields. All accepted papers will be included in the conference proceedings and eligible for academic indexing, providing a high-end platform for academic exchange and research cooperation. Submissions may focus on, but are not limited to, the following themes:
Tracks & Topics
Marketing Theory and Practice
Marketing Management and Strategy
Digital Marketing and Social Media Marketing
Brand Management and Brand Communication
Marketing Channel Management and Optimization
International Marketing and Cross-Cultural Marketing
Green Marketing and Sustainable Marketing
Consumer Psychology and Behavior
Consumer Decision-Making Process and Factors
Consumer Attitude, Perception and Preference
Consumer Satisfaction, Loyalty and Trust
Consumer Behavior in Digital Environment
Consumer Psychology of Luxury and Green Consumption
Adolescent and Elderly Consumer Behavior
Digital Marketing and E-Commerce
Deep Learning and Neural Network Algorithms for Vision
Machine Learning
Self-Supervised and Reinforcement Learning for Image Analysis
Graph Neural Networks for Computer Vision
Generative Adversarial Networks (GANs) for Image Generation
Federated Learning and Privacy-Preserving Algorithms
Optimization Algorithms for Vision and Image Tasks
Real-Time and Edge Computing Algorithms for Vision Systems
Signal Processing Algorithms for Image/Video Analysis
Feature Extraction and Pattern Recognition Algorithms
Cross-Domain Transfer Learning Algorithms
Marketing Communication and Public Relations
Marketing Communication Strategy and Practice
Public Relations and Corporate Image Building
Crisis Communication and Brand Crisis Management
Integrated Marketing Communication (IMC)
Media Convergence and Marketing Communication Innovation
Public Opinion Management in Marketing
Enterprise Management and Marketing Synergy
Enterprise Strategic Management and Marketing Alignment
Human Resource Management and Marketing Team Building
Supply Chain Management and Marketing Collaboration
Small and Medium-Sized Enterprise Marketing Management
Family Business Marketing and Sustainable Development
Corporate Social Responsibility and Marketing Performance
Emerging Trends in Marketing and Management
Metaverse Marketing and Virtual Brand Operation
AI-Generated Content (AIGC) in Marketing
New Consumption Patterns and Marketing Innovation
Rural Marketing and Rural Revitalization
Marketing Ethics and Consumer Protection
Innovation and Practice of Marketing Education
